Kiruba Shankar has an audio interview with Sankarson Banerjee, CEO, Futurebazaar.com, which recently announced funding from Kleiner Perkins and Sherpalo Ventures.
One of the interesting points he makes is that while 75% of the traffic to the site is from metros, over 52% of the orders are from non-metros. Banerjee feels this is due to the fact that people in non-metros do not have as much access to organized retail.
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of information and networking services to the private equity and venture capital ecosystem in India. View free samples of Venture Intelligence newsletters and reports.