Adways Inc, an affiliate marketing firm listed on the Tokyo Stock Exchange, has acquired 13.8% in Indian Internet marketing company VC Internet Media, which operates an affiliate advertising network vCommission. Adways has the option of gradually increasing its stake to 66% in three phases, by the end of the financial year.
VC Internet Media was formed in 2007 by Tarang Bhargava and Parul Mehta, and vCommission was launched in 2008. It focused on the US and UK markets till 2010, and then began focusing on the Indian market. The company has a registered publisher base of 11,000 affiliates, of which around 30% are international. Clients the company has served include Airtel, HDFC, ICICI, Citibank. Myntra, Pepperfry, YepMe and Yahoo Business Services.
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