Online luxury publication, BornRich.com, has been acquired by the Canadian-based internet firm Valnet Inc. The online magazine, featuring lifestyle content, has a global reach of over 2.5 million readers with around 4 million impressions a month in the luxury niche.
BornRich.com was founded in January, 2006 by Nandini Rathi who previously co-founded Instamedia network and Betaout.com. With the majority of its readership based in the U.S. (60%) the site caters to anyone looking for insight into the world of the rich and famous.
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