Mobile accelerator Tandem Capital has added Shoptimize, a Pune-based mobile commerce platform for its six month program. Targeted at traditional merchants in emerging markets, Shopitimize is a mobile first SAAS based ecommerce solution provider. Currently, it is working with more than 20 businesses outside the US. The product directs traffic to merchant sites using content curation techniques.
Founded by Doug Renert and Sunil Bhargava in 2007, Tandem invests in six companies at the maximum with a $200,000 of seed capital per startup.
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