Drums Food International, owner of the Hokey Pokey brand of ice cream, has raised less than a million dollars from investors led by Peter Rajsingh, a partner at New York-based Castellar Partners and Professor at New York University. Other investors include Shripad Nadkarni, a former marketing head at Coca-Cola India and Apurva Salarpuria, director at the Salarpuria Group. The company, promoted by Rohan Mirchandani, plans to raise more funds by end of the year.
Hokey Pokey has 20 outlets across Mumbai, Thane, Pune and Nashik and the national capital region (NCR) in partnership with Barista and plans to have 50 outlets by end of the year.
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