Deal Alert: MS Dhoni invests in sports goods and apparel brand Fitsoul

Cricketer Mahendra Singh Dhoni has invested in sports goods and apparel brand Fitsoul, a venture backed by ex-Reebok honcho Sajid Shamim and entrepreneur Parvinder Singh. Fitsoul, launched seven months ago, has six stores and aims to be a sports goods retailing vertical selling multi-brand products.

The company has developed both online and brick-and-mortar stores. The company hopes to clock revenues of over Rs 300 crore and may also look at overseas expansion. Dhoni had earlier invested in Sportsfit, a gym chain, along with Shamim and Pankaj Guliani.

Source: Business Line

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