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June 26, 2012

Happening Desi FMCG Companies

Business Today has a cover story on various regional Indian FMCG companies - including Vi-John |Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh Bakri | Kalimark - that are giving their MNC competitors a run for their money.
In the Rs 350-crore male grooming market, sophisticated brands such as Gillette and Axe may be more visible, but in the basic category of shaving creams, Vi-John sells more than twice as many units as Gillette, according to Nielsen India data shared by an industry source.

...Wagh Bakri, which has a share of almost 50 per cent of the Gujarat market, and around seven per cent of the Indian market for branded tea, is steadily becoming a national brand, as it already has a presence in more than seven states.

...Also on our list of tenacious brands are Sosyo, a soft drink brand, and Havmor ice cream, both popular in Gujarat, Mapro fruit products from Maharashtra, soft drink maker Kalimark and Sakthi Masala from Tamil Nadu, Himgange herbal products from Uttarakhand, and K.P. Namboodiri's oral care and other products from Kerala
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