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March 10, 2014

Deal Alert: Sanjay Kamlani, Deepak Shahdadpuri invest in adult products e-store Thatspersonal

Pangea3 founder Sanjay Kamlani and Deepak Shahdadpuri, founder of DSG Consumer Partners, have joined Neville Taraporewalla, Jaspreet Bindra, Umeed Kothavala and Nirav Mehta as investors in Mumbai startup Digital E-Life that runs intimate lifestyle products e-store Thatspersonal. The angel consortium’s combined investment in the venture is around Rs 3 crore ($489,883) and has been made over multiple rounds in the past 12-18 months. 

The company, founded in 2012, is currently in the market to raise its first institutional round. Since going live last January, the company claims to have signed on 11,400 registered users on its platform and claims user a traffic conversion rate of 1-2%. It offers consumers discreet packaging and self-pick up options. The company currently employs 18 people. 

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