Online vendor for fresh fruits and vegetables Greencart has secured US $1.5 million in its first round of funding from Techno Group. The funds will be used in expanding operations and distribution channels besides to augment the sourcing network. The Mumbai-based portal, founded by Rajiv Tevtiya, Kiran Tevtiya and Devidas Mule, went live in 2013 and offers more than 1,500 products in over thirty categories. Greencart claims that its products come with an adulteration free assurance and maintain international standards of freshness and hygiene. The products are currently delivered across Mumbai, Navi Mumbai & Thane.
Source: Business Line
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