Delhi-based PressPlay Entertainment has raised a $500k angel round to expand its in-seat entertainment for travelers. PressPlay rents devices to passengers to view content during the journey, and has developed a means to attach the device to the seatback to ensure security. Before the bus leaves, a PressPlay operator pitches the product, and then attaches the device prior to departure. The cost to users is Rs.100 for a five hour journey, and has served over 25,000 users in 8 cities. The startup, which has nearly 80 employees currently, has deals with games and movie studios. It currently has 30 movies, 1,000 songs, 10 documentaries and cartoons loaded on each tablet, with a total of 1,000 tablets in circulation.
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