Online lingerie retailer PrettySecrets raises Rs40 crore from RB Investments: Mint

Mint quotes Venture Intelligence data on latest investment in PrettySecret and RB investments in India.

The Singapore-based venture capital firm (RB Investments) has made close to half a dozen investments so far. Some of its recent investments in India include food-tech start-up Swiggy, online retailer of branded Indian food products Delight Foods, online furniture start-up CapriCoast.com and laundry services start-up 5-a-sec.

In the last three years, around seven online lingerie retailers have managed to raise funds from venture capital investors, according to data from Venture Intelligence.

Last year in September, in the biggest investment in the space, online lingerie store Zivame, owned by Actoserba Active Wholesale Pvt. Ltd, raised Rs.250 crore in a series C funding round from Zodius Technology Fund and Khazanah Nasional Bhd, the investment holding arm of the government of Malaysia. Existing investors Unilazer Ventures, IDG Ventures India and Kalaari Capital also participated in the round.

Zivame started out as an aggregator of brands, including Enamor, Amante and Jockey, but later launched private labels in an attempt to boost margins.

In 2015, another online lingerie retailer Clovia, run by Purple Panda Fashion Pvt. Ltd, raised $5 million from venture capital fund IvyCap Ventures, data from Venture Intelligence shows.

Venture Intelligence is India's longest serving provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India.

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