Arjun Sekri, founder of boutique bakery Daily Bread Gourmet Food, has floated Chrono Watch Company, a watch distribution, retailing and e-tailing company headquartered in Bangalore. He will bootstrap the venture with Rs.3 crore each for the e-commerce site and the retail outlets, with plans to raise a further Rs.10 crore in Series A funding from venture capitalists.
The business model of Chrono Watch Company will be to bring to India an exclusive collection of Swiss and international brands. The e-commerce site of the venture will be up and running by the second week of February and will retail about 1,500 different watch models.
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