Crickter Sachin Tendulkar has picked up an 18% stake in Smaaash Entertainment, the sports simulation venture, started by serial entrepreneur Shripal Morakhia. Morakhia earlier founded brokerage firm Sharekhan and investment banking firm SSKI. Smaash offers augmented reality simulators to play cricket and race F1 cars among other sports at its gaming arcade in Mumbai’s Lower Parel. Smaash is also trying to raise PE funding.
Source: Economic Times
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